Omoto: The Original Company:

Established in 1978 in Taichun City, Taiwan, the Omoto Fishing Tackle Company is a recognized world leader in the design and manufacturing of quality sport fishing reels. In its earlier days, Omoto exclusively engineered and manufactured parts and fishing reels for the established brands. Its innovative designs and proven products have been enjoyed by many worldwide.

Omoto’s design and manufacturing facilities are state of the art; its engineers have extensive experience in the sport fishing industry. Omoto's portfolio of numerous international patents prove its innovative and creative powers.

In 2007, Omoto entered the fishing reel market under its own brand and quickly captured worldwide market share due to the value and performance of its products. Since then, its product line has developed into an impressive portfolio of big game, bait casting and fly- fishing reels second to none.

Fishing reel manufacturing is a worldwide industry and innovations in the field have no national boundaries. It is common for well-known and popular brands to source designs, parts and labor according to the laws of economics. Omoto is a prime entity in this environment, with complete control over its designs and manufacturing. A lean set of core competence that is reflected in the value of its products.

In early 2010, Omoto enters the Japanese market under its brand by opening its first retail store in Shikoku, Japan. In the spring of 2010, Omoto USA opens its doors in Jupiter Florida, consolidating North American distribution and establishing the brand as a viable competitor in the US and Canada, timely bringing a new dimension in value and quality to the market.

A New Approach to Value

By circumventing the established distribution models of the fishing tackle industry, Omoto is able to deliver quality products to New Zealand anglers at highly competitive prices. Retailers are able to purchase products directly from Omoto New Zealand, eliminating a pyramid of added costs while being able to deliver quality products that offer exceptional value.

Buy with Confidence

All Omoto New Zealand products are offered with a two-year warranty. Warranty and repair service is provided by Omoto New Zealand or through a selected group of authorized repair agents. Consumers or after warranty repair centers can source parts directly from Omoto New Zealand. A timely 21st century approach to the market. If you are an angler searching for affordable, state of the art fishing reels or a tackle shop owner looking for a fresh alternative to big box brands, Omoto Reels is your answer.

With a history of over thirty years in the fishing tackle OEM market, Omoto Fishing Reels provides some of the most recognized brands with technology and products and is widely recognized for its solid engineering and value.
Omoto fishing reel products are now available in New Zealand from a network of local dealers and resellers. Backed with a liberal two-year warranty, Omoto's reels are the 'next best thing' in the fishing tackle world.

Emphasize reliability and performance under fire and the result is fishing reels that outlast and outfish the competition. Available from a selected network of independent  local resellers nationwide and backed by a great 2-year warranty.